BM version

 
 
Success Story
COMPANY STANDARDS AND ACHIEVEMENTS
Dutch Lady Milk Industries Berhad is the winner of the 2004 Productivity Award given by the National Productivity Corporation (NPC), in the category of companies with a turnover of RM100 million and above. This award is given with the objectives of recognising a company's outstanding productivity management and enhancement, and to increase industry-wide competitiveness and awareness of the importance of productivity improvement towards economic development in Malaysia.

Winning this award underscores the company's adherence to best practices that boost shareholder confidence and add value to its customers' brand experience. Not only is the NPC Productivity Award a recognition of the dedication and teamwork of every employee in Dutch Lady, it has also helped to highlight the usefulness of productivity measurement and indicators towards ensuring the company's long-term sustainability and constant improvement.
In 2003, Dutch Lady Milk Industries Berhad attained certification under the new ISO 9001 standard. The ISO 9001 not only helps standardise quality systems in the company, but also serves as an additional guarantee to assure our customers of the stringent systems that deliver quality products to them.

The International Organization of Standardization, (ISO) is a worldwide network of national standards institutes from 146 countries. ISO promotes worldwide standardisation that facilitates the international exchange of goods and services. ISO certifications are awarded based on criteria formulated in partnership with international organisations, governments, industry, business and consumer representatives.
Malaysian consumers have yet again voted Dutch Lady as their preferred brand of milk products, winning the company its ninth consecutive Reader's Digest SuperBrands Gold Award. This win is the latest in Dutch Lady's unbroken record since Reader's Digest Asia first organised this annual survey in 1999.

The primary objective of the Reader's Digest SuperBrands survey is to identify brands, from across 41 product categories, that Asian consumers find most appealing. Respondents of the survey name, unprompted, their most preferred brand for categories ranging from lifestyle products to daily necessities, encompassing such diverse services and items as insurance, gas stations and soups. According to the organisers, brands that "managed to ascend to the SuperBrands niche represent the recognition of outstanding quality accredited by the end users at large, and at the same time, reflect the consumers' choice among the varieties."
The secret of Dutch Lady's success in this survey is perhaps no secret at all. Dutch Lady has always made it their main priority to help consumers meet their nutritional needs - a focus that has inspired the company to produce nutritious products that cater to the needs of Malaysians across different age groups.
Dutch Lady's products bear halal certification by the Islamic Food and Consumer Goods Research Division of JAKIM (The Department of Islamic Development, Malaysia). Our manufacturing processes reflect an understanding that halal food and drinks are an important matter to every Muslim consumer. If any food or drink has 'halal' status, this means that it is permissible for Muslim consumption. Halal items do not contain anything impure under Syariah Law. Dutch Lady Milk Industries Berhad is deeply committed to upholding these standards of purity and to preserving customer confidence in every item that leaves the Dutch Lady plant.

Dutch Lady Milk Industries Berhad has its production facilities subjected to routine, comprehensive site visits by JAKIM technical officers. This procedure typically includes physical site inspections, interviews with production staff and discussions with senior officers of Dutch Lady Milk Industries Berhad. The halal certificate issued by JAKIM is renewed every two years. At any point in time, JAKIM reserves the right to carry out halal conformity inspections through constant monitoring in the form of verbal communication with the company, or even surprise visits and inspections.

Every Dutch Lady product bears the official JAKIM halal logo. Beyond certifying the product's halal status, this logo assures consumers that Dutch Lady Milk Industries Berhad adheres to strict hygienic practices, affirming the brand's longstanding good reputation in a discerning and competitive market.
The Hazard Analysis and Critical Control Point (HACCP) certification has been awarded to Dutch Lady Milk Industries Berhad for all its processing and packaging plants. The HACCP is a risk assessment tool that takes a systematic approach to evaluating food safety practices. It is designed to identify, assess and control hazards in food safety so that the manufacturing processes are protected from contamination and the risk of food poisoning is minimised.
An ISO 14001:2004 Environmental Management System (EMS) is a systematic management approach to the environmental concerns of the organization ie. water & wastewater management, air quality, waste management

BENEFITS OF ISO 14001
Reduction of environmental pollution risks through prevention at  source Enhancement of company’s image  
Increase profitability through reduction of environmental related costs. Consistently meeting regulatory requirements  

This standard provides a system that can contribute to the protection of employees, visitors and contractors from hazards
It will help to eliminate work-related injuries, disabilities, ill health, diseases, near-misses and fatalities