Ms Saw Chooi Lee is the Managing Director of Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia), a role she assumed on 1 January 2015. She is also responsible for the Singapore region.
A Malaysian from Perak, Chooi Lee returned to Malaysia in early 2015 after having spent seven years abroad. Prior to her current role, she was the Managing Director at FrieslandCampina Mainland China from 2011. Here, she expanded the business to cover more than 100 cities and grew the children formula milk occupying strong positions in key channels.
From March 2008 to December 2010, she was the General Manager for FrieslandCampina Hong Kong, where she was responsible for the business to consumer and food service business in Hong Kong and food service business in China. In this role, she successfully strengthen our market position both in the children formula and evaporated milk for HK tea shops.
She started her career with Dutch Lady Malaysia in March 2003 as Commercial Director, where she was in charge of the marketing and sales divisions until March 2008. When she took on this role in 2003, she turned around and grew the business, leading the company to become the market leader, focusing on innovations and strong sales.
She was appointed as a Non-Independent Non-Executive member of the Board of Directors on 1 January 2014.
Chooi Lee holds a Bachelor of Science in Business Administration and Master of Business Administration from the University of Nebraska-Lincoln in the USA.